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Here's an example from my own career: Many years ago I was working for a large pharmaceutical company as a territory rep and was desiring a change to a more dynamic company when, after a few months of being "available", I had an opportunity to interview with a company I knew little about. I met with them and let myself get caught up in the excitement of change and ignored the nagging doubts that told me the job responsibilities were not right for me. I accepted the job offer, and spent most of the next 11 months hating my new job looking for a way out. It was a great company, too. However, the job itself was a bad fit with my personality and there was no changing or glossing over this fact. I knew this AFTER I started interviewing, but I found it hard to say no. If I had done my research ahead of time, I would never have considered this opportunity and could have saved myself the anguish of a job that was a bad fit plus having to start a new job search all over again. Lesson: Research BEFORE you leap when you're calm and rational and can focus your time and energy on those specific companies and opportunities where you'll feel more of a fit at the beginning of your search. This may mean you rule out job opportunities with solid companies if the fit is not there for you. |
You should answer these basic questions:
How large is the company?
What products/services do they offer?
Who are their competitors?
Where do they rank in their market?
What is their financial situation?
Can I do this job?
The advantages of knowing this information up front, puts you in a power position when you DO receive a call from an employer. You're now in a position to talk intelligently about the company, their opportunity, their products, etc and use this information to generate a knowledgeable conversation with your caller. This signifies interest and gets you to the next stage: a more in-depth phone screen or a face-to-face interview.
Here are some resources to get this information:
Corporate Website (see also their Press Release section)
Hoovers™, Thomasnet™, EBSCO.
The Reference Section of your local public library.
Standard & Poors.
The Business Journal, local trade or business papers (see your library).
Talk with people (social software, network).
Be up to speed on a company before you even send your resume. Find out earlier rather than later whether you would actually like to work for a particular company. It can make all the difference if you do the legwork up front rather than leaving it to chance late in the interview stage.
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Job Search Blog:
Have you checked out the Job Search Guy Blog? You can get the latest tips,
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Best Regards,
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"My Goal is Getting You Hired Faster"
Copyright 2008 Swenson Turner, Inc.
Contact Info:
Swenson Turner, Inc.
PO Box 74454
Phoenix, AZ 85087
623-551-5207