Erina Badin

1282 Elm Ave.

Soville, New York 10465

860-555-7164

eeeb77@hotmail.com

OBJECTIVE

Director of Sales, Assistant Director of Sales, Catering Sales Manager, Senior Sales Manager

UNIQUE SELLING PROPOSITION

Seasoned Sales Manager whose strength in creative sales and marketing techniques generated $500K in new revenue for my employer in 12 months. 

KEYWORD COMPETENCIES

Sales, sales management, customer service, customer contact, conference services, administration, training, team-building, business development, performance and productivity improvement, problem-solving/decision making, leadership, oral/written communications, SMERF, hospitality, travel, catering, team building, director of sales, area sales manager, catering sales, social sales, property sales, REV PAR, Revenue Management, Key Account Action Plans, Word, Excel, Delphi, Fidelio, excellent organizational, interpersonal and administrative skills.

PROFESSIONAL EXPERIENCE

Fairfield Inn & Suites, Stamford, CT                                                          July, 2005- Present.         

Group Sales Manager 

Responsible for the SMERF market as well as assigned corporate accounts. 384 room full service property with 20,000 s.f. meeting space.

Successfully targeted corporate market within a 15-mile radius. Worked closely with corporate planners and organizations in the area.

ACCOMPLISHMENTS

● Increased revenue by 38% from new social market bookings.

● Exceeded first quarter budget by $53,000 to date.  

● Developed new niche market for Religious Retreats and Holiday Observances. This drew business into the hotel during flat times. By negotiating favorable rates and including a meal package, not only did the rooms' revenue benefit but also Food and Beverage were able to capitalize on having several groups in house and preparing the same meals, thereby keeping food costs to a minimum.

●Generated 13 new accounts to date by creating database and mailing piece to present and potential Academic Sports Market.  Also, by offering special rates and meal plans, we expanded our base of current accounts plus increased the Food and Beverage usage of most of our visiting teams.

● Booked $150,000 in new business for 2007 by contracting with 2 major groups for the 2nd and 3rd quarters of 2007. This also allowed my employer to raise our rates for corporate guests during this time frame due to the lack of hotel availability in the area.

Doubletree Inn, Groton, CT                                                                         2002 - July, 2005. 

Director of Sales and Catering 

Hired as a Sales Manager, promoted in 2003. Responsible for 230-room full service property. Negotiating, costing and selling various packages.  Participated in MOD program as well as General Manager responsibilities when necessary. Sales and Marketing reports as well as trade show attendance.

Badin, Page 2

ACCOMPLISHMENTS

  ● Increased Tour and Travel business from non-existent to inclusion in a tour series worth $76,000 combined revenue.

  ● Created a Tour program that included rooms and meals for a Tour Operator bringing guests to the casino in northern CT.  

  ● Trained and Mentored both the Sales and Catering Departments. Applied the concept of Action Plans and the monitored progress to attain those goals. Developed a process of internal competition that served to hone everyone's skills and yet create a team atmosphere. This resulted in a highly trained and motivated Sales Staff.

  ● Improved account service by assigning all accounts to individual Sales Managers and establishing a rotation of accounts to be called on in-person. All accounts were given a rating and a call pattern was established that resulted in better service to all of our accounts ensuring that they were not neglected or "over" serviced.

Radisson Hotel, Atlantic City, NJ                                                                    2000 - 2002

Catering Sales Manager

Responsible for booking catering functions for a lessee in a major hotel. Created packages and promotions to enhance off-season revenue.

Scheduled staff and provided timely and accurate communication with hotel staff.

ACCOMPLISHMENTS

● Increased bookings by instituting various "Special Theme" nights at the hotel. Drew from local clientele as well to generate additional revenue.

● Created Golf Packages that included packaged meals as well as allowed the guests to choose from several courses on their way to and from the hotel.

Hemocult, Stamford, CT                                                                                  1992 - 2000

(Manufacturer of medical equipment with worldwide distribution.)

Divisional Sales Manager

Responsible for sales and marketing penetration reports, trade shows, budget and forecasting analysis of territory.

Function independently from a home office base.

ACCOMPLISHMENTS

● Increased revenue from 0 to a 72% market share of the medical testing market of Hemoglobin.

● Introduced new product to franchised territories.

FarEast Tours, Inc, New York                                                                           1984 - 1992

(Wholesale broker of travel to China.)

Director of Sales:     

Oversee national and wholesale accounts for company.  Extensive travel both domestically and internationally, with a focus in the Orient. Responsible for regional sales representatives, including training and performance levels. Directly responsible for contracting major travel companies to Private Brand our tours. Contracts valued at approximately $750,000.

Alton Steamship Lines, New York                                                                   1977 - 1984

Manager, Travel Division:

Negotiated all aspects of corporate accounts.

Established internal policies and procedures.

Overall responsibility for all branch offices.

7-Seas Travel, New York                                                                                    1974 - 1976

Sales Manager:

Organized and assumed responsibility of sales department. Conducted nationwide seminars.

EDUCATION

BA, Fordham University